It may seem like rocket science to some show organizers, but not us. We understand how to develop, deliver and promote great content. From Destination Seminars, to new product demonstrations to mass appeal Key Note Speakers - DiveCon will attract enthusiasts with pertinent can't find anywhere seminars to help drive the marketplace. What's more the theaters are right on the show floor to keep the show floor active, engaging and inspirational.
Content is not just for stages & theaters. It's for demo's and interactive features to both live and virtual events. It's the mix of exhibitors, speakers, activities and just the right amount of atmosphere that turns a show into a marketplace. DiveCon is designed from the ground up to be a celebration of dive and the lifestyle that goes with it.
A common theme with the producers of DiveCon is to INVEST. Invest in marketing, Invest in Production and most importantly Invest in Speakers. Our dedicated content development managers identify, recruit, vet and deliver speakers who deliver qualified audiences. It's not magic, its hard work, attention to detail and execution. It's all we do!
Rule #1 in brand positioning. If you want to lead, you promote the category.
Nothing is more important at DiveCon than attracting new would be divers.
DiveCon will outreach to hundreds of thousands of travel enthusiast attendees from our sister show - the Travel & Adventure Shows. Here we will target appropriate demographics and psychographics to hone in on those most likely to try diving and then get them to the Dive Show.
Our professional event development staff will be engaging dive clubs,dive shops, related retailers, community groups, and social influencers to reach would be divers and get them to take their first plunge at DiveCon.
After all you build attendance just like you expand markets, in incremental groups and individuals - who when take together create new life blood.
We now how to deliver media to events. If you have ever been to a Travel & Adventure SHow you are used to the camera's the local TV news crews and the plethora of in studio speakers we deliver to each market. The goal? get the word out a Dive Show is in town. The result new attendees and new divers all who come to meet you.